Trinity Beauty Academy is a full scale hair and cosmetology school and salon. They are experts in helping men and woman launch a career in this competitive field.

Elite Beauty Academy and Salon

The Challenge

With a fairly steady clientele on the salon side of the business, there was an area lacking that had tremendous potential but, more importantly, also was a key pillar to the profitability of the business. Unfortunately, the school was struggling in the area of new client acquisition. After a ton of failed marketing efforts, there was no acceptable level of increase in enrollment. This put Trinity Beauty Academy in a difficult position. They have a beautiful facility and boast the top talent in the region. Not knowing which direction to turn, ownership connected with a current Design ME client who made the introduction.

The Solution

Design Me took on the role of a consultant and immediately found deficiencies in site structure that were prohibiting organic growth. Also, the site possessed little to no call-to-action. Trinity elected to give Design ME the reigns to oversee their entire sales funnel.

We introduced and performed the following solutions:

  • Custom Web Development
  • Local Directory Optimization
  • Site Conversion Optimization
  • CRM Setup & Consultation
  • Search Engine Optimization
  • Strategic Back-linking
  • Social Media Paid Ads
  • Lead Generation
  • Sales Process Consultation
  • Google AdWords

The Results

This project is the epitome of why we love what we do. The Design ME team performed the on and off-page work necessary to get the website aligning with Google’s standards and specifications. This gave us a quick boost in organic rankings and in only 2 months that traffic doubled. The real jump came from t he paid efforts we implemented which spanned across Google Adwords, Facebook and Instagram. Leads flooded Hubspot, their new CRM system, and Design ME consulted on proper following by training their admissions staff. It was long until the tide had turned. Full classes were filling up to near capacity and their steady salon was now also bustling with new business! The great staff over at Trinity are certainly the top of their class, but we are glad that Design ME could be there for the boost that they needed to keep going.